5 facts need to know about Digital Marketing

In recent years, the digital marketing has maintained high growth. With the renewal of technology, the traditional advertising model is facing a bottleneck, while digital marketing is constantly expanding. According to an article written by Forrester, overall, digital marketing is pacing at a healthy 11% compound annual growth rate between now and 2021, and investment in digital marketing will pace to 46% of all advertising in five years. Before following the trend into the digital marketing world, you'd better know 5 facts first, which can keep you from detours.

1. Why digital marketing?

• Using digital marketing is much more cost-effective than using traditional marketing.
• Digital marketing can help you target your ideal consumers.
• Digital marketing is the most measurable marketing way.
• Digital marketing tactics can be adjusted instantly.
• We are live in a digital world now.

2. Content is the king!

Like Jay Baer, President of Convince & Convert, said "Content is fire, and social media is gasoline", different digital marketing tools are all combustion improvers. Having all of digital marketing tools without good content, you are just like having combustion improvers without fire. Losing the core of your digital marketing, you have no chance to achieve your goal at all. Without attractive and quality content, people will not focus on your ads. You have to add value to your brand and product with content that teaches and establishes you as an expert. So before you try to find the digital marketing tool fit you most, you'd better create a good content first.

3. Website - the most effective digital marketing channel

Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2.

Website is an owned media, which are totally under your control. Building your website is free. So this is essentially a company’s first digital marketing tool. To make it attractive and effective, your website should be simple and easy to operate. The information that customers want should be at their fingertips. Most importantly, your website should be Mobile-friendly.

4. Mobile is the trend

Like I said in the end of the third point. Your website should be Mobile-friendly. Why? Because up to 65% of browsing is done from a mobile device or tablet these days. eMarketer released a study in 2016, which shows that total time spent by mobile users as 3 hours, 6 minutes per day. It means we spend over 1/8 of our days on our phones! And it's still increasing. Imagine that how much we can do on mobile. Mobile now accounts for about 65% of total digital media consumption. It will continue growing until the next big thing comes around.

5. Keep pace with trends

Digital Marketing Changes Quickly. The internet and all of its trends are constantly changing. What was a marketing hot topic last year could be old news this year. So keep learning and keep pace with trends all the time